Outdoor - NOMINEE: Diego Brambilla
My First Dream
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Diego Brambilla combines photography, sculpture and DIY in a multi-disciplinary practice that has ambiguity in its core. His work balances on the edge between real and unreal, forged and original.
My First Dream steps into contemporary culture's intrinsic tendency to stage experiences (happiness, conflict, life) and adopts its language to represent an imaginary exploration of another planet.
Employing a cinematographic approach, Brambilla creates an obscure and unfamiliar place with a strong sense of isolation and loneliness. His main interest is in our perception of reality.
My First Dream plays with the notion of fake and engages the viewer in a relationship. When someone first sees the work, the photographs look real. It is only later, when he or she realizes what they see cannot be possible, that it becomes clear that the photography is staged.
It is exactly this ambiguity he intends to explore, the non-correspondence between reality and what has been constructed as ‘truth’ by the contemporary culture and human society.
He is interested in that situation when the narrative disconnects itself from the reality and becomes a new story.
Diego Brambilla is an Italian artist, based between London and Zürich, who graduated from the London College of Communications with an MA photography in 2015. Often combining photography and sculpture, he explores contemporary approaches to concepts such as science or nature challenging them as cultural products. Organic and artificial, scientific and fictional, forged and authentic are, in his practice, only apparently contradictory. Brambilla’s work twists and reconfigures those oppositions, blurring and switching their boundaries.