Conceptual - NOMINEE: Jovana Mladenovic
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‘’Monumental fear’’ stems from an idea of mine that started many years ago. My aim was to explore and document the many WWII monuments spread across the whole of the former Yugoslavia. This project is something I had planned long before I had decided on doing my MA in London but never had the opportunity to develop my idea. I wanted to bring to life a part of history that seems forgotten, especially amongst the younger generation of people in Ex-Yugoslavia, and along the way, inform myself of such a turbulent time in my countries history. My idea is to present something forgotten to the new generation, to explore why so much more was invested into art before and to highlight the freedom in art of that period of time.I collaborated with people from Serbia as well as London and combined fashion with photography, architecture, embroidery, tourism and history. I wanted to present this project to people outside of Ex-Yugoslavia through art and not just history but not involving politics. Credits: Jovana Mladenovic Photography, hairstylist Penny Black, makeup artist Kayla Feeney, stylist Phoenix-Blu Coyle, First Model Management with their models Judith Camacho and Alina Portnova, freelance models Lucy Feng and Marco CR NM Carnemolla, assistants Napat Gunkham, Súsanna Smith Johansen and Vikash Kumar Singh
Story: The human emotion of fear plays a large part in our day-to-day behaviour and is a key feature of artistic works throughout history. Learning how to capture psychological portraits and understanding how people react when facing their fears was crucial in my approach to ‘’Monumental Fear’’. I selected 9 monuments to present in an abstract way using 4 models in a studio in London, further strengthening artistic relations between this country and my homeland. This involved detailed research of each monument to help me build a story behind them and to reveal the reasons of their specific locations and presented a challenge in finding a way to have them represented by models in a studio. Seeing as my project is focused on historical events, I knew that using a medium format camera would emphasise the nostalgic feeling I was aiming for. Presenting a group of people as one monument for me symbolises how these people were united in fighting for their freedom.
Jovana Mladenovic (1991), from Nis, is a graduated photographer from Faculty of Applied Arts in Belgrade, Serbia and this year she graduated from the University of Arts, London and received a Master's degree in Fashion Photography. Her academic background from UAL provides her with the excellent knowledge of both art and fashion. Jovana is an award winning photographer with a number of international publications. Recently she won gold star award at ND photography competition in Portrait category. She has participated in numerous group and solo exhibitions across Serbia and Europe. Learning how to capture psychological portraits and understanding how people react when facing their fears is crucial in her personal projects. Jovana's work now explores brutalist architecture throughout contemporary photography. Most recent work that she has done is “Monumental Fear” where she wanted to bring to life a part of history that seems forgotten, especially amongst the younger generation of people in Ex Yugoslavia, and along the way, inform people of such a turbulent time in her countries history. Other exhibitions: Refoto exhibition in Belgrade "Life and Multimedia" 2017 Appreciation for the image "Monumental Fear: Inside the Monument", Group exhibition at Paris College of Arts with LCF photography students 2016, ReFoto exhibition "Movement" Belgrade, Serbia 2015, Group exhibition "Body as a proof" put together by Ivana Tomanovic, Belgrade 2015.